Who We Are

Lucro Management is a Maine-based, women-founded asset management company built on integrity, creativity, and fortitude. Specializing in hospitality and construction, we collaborate with clients to foster sustainable growth and unlock the potential in every investment. Guided by a people-first philosophy, we view assets as more than physical spaces- they include relationships, strategies, and systems that drive lasting value.

Through thoughtful management, transparent communication, and tailored solutions, we empower clients to maximize profits, optimize operations, and achieve long-term success.

At Lucro, we are committed to revealing the potential in places, spaces and people.

Core Values

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Transparency

Open, honest, true communication forms the foundation of our business.

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Fortitude

We confront challenges with unwavering strength and resilience. Our fortitude drives us to navigate uncertainties, transforming obstacles into opportunities for success.

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Solution Seeking

We challenge ourselves and our teams to bring solutions and we embrace challenges with resourcefulness. Every problem has a solution and we will solve it.

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Growth

We are committed to investing in the personal and professional growth of ourselves and our teams. This focus not only enhances our capabilities but also amplifies the growth potential for our clients, fostering a collaborative environment that drives mutual success.

Meet the Lucro Management Team

A passionate, like-minded, and driven duo, Jessica Donovan and Amy Griswold founded Lucro Management with a unified vision to reveal the potential of places, spaces and people through strategic asset management. Recognizing their complementary expertise; Jessica’s skill in risk assessment and stakeholder relations paired with Amy’s analytical prowess in financial management, they established a firm that prioritizes maximizing profitability through to the bottom line. The name “Lucro,” which translates to “profit” in Spanish, encapsulates their commitment to enhancing client financial performance. ensuring that every investment reaches its full potential.

Amy and Jessica share similar mindsets, valuing fortitude and growth, which they bring to their work at Lucro every day. Furthermore, they both embrace the mix of fun and hard work that is crucial for leading teams toward a common goal.

Most recently, they led a team to unlock the potential of a branded hotel, helping the owner achieve their objective of positioning the legacy asset for a lucrative sale.

Jessica and Amy bring balance to one another – a balance that makes business sense. As the queen of excel spreadsheets, Amy takes an analytical, measured and conservative approach. Jessica has more aptitude for risk and an eloquent way with words. All of this makes Lucro whole. With a steadfast focus on measurable results, they are dedicated to helping investors realize the full potential of their assets, ensuring sustainable growth and success.

Meet Jessica

A driven entrepreneur. A progressive leader in the hospitality industry. An experienced general manager. A committed member of her community. Not to mention an effective strategic partner and an all-around great person to work with. That’s Jessica Donovan.

Jessica loves working alongside property owners/investors and onsite employees who embrace strategic thought and continuous personal and professional growth.

Detail-oriented, professional, and not without a great sense of humor, Jessica has more than ten years of leadership experience in hospitality focused on cost control, shifting market share and driving revenues. She also has an impressive track record as general manager for both branded and independently operated properties. Most recently her work has included leading a team to quality service and guest satisfaction within State guidelines throughout the COVID-19 pandemic.

As committed to community as she is to her work, Jessica was the 2021 Chair for the Lewiston-Auburn Metropolitan Chamber of Commerce Board of Directors and has served as a Development Committee Volunteer for United Way as well as a Fundraising Volunteer for Central Maine Medical Center.

Meet Amy

A smart, results-driven, strategic thinker, Amy started her career in hospitality as a banquet server. And that career quickly grew. After attending Endicott College’s School of Hospitality and completing an advance track MBA program, Amy managed the Front Office Team of the Hampton Inn, Exeter, NH’s opening. After less than a year at the Hampton, Amy was promoted to Director of Sales. In this role, she gained the critical knowledge of both hotel sales and operations, although she tended to prefer the monthly reporting and spreadsheet analyses.

Upon her return to her home state of Maine, Amy accepted the position of Office Manager at the Hilton Garden Inn Auburn Riverwatch. It was there that Amy and Jess first met. A lifelong learner committed to professional growth, Amy capitalized on her time at the Hilton to learn new skills in human resources. She was able to successfully maintain a positive relationship with team members while gracefully administering performance corrections. Additionally, Amy maintained her sales skills and worked with clients through AR Administration while improving her operational skills through direct work with the Night Auditors. Continuing to learn, she was promoted to the position of Controller, managing the AP, financial statements, cash management, and providing assistance with budgets.

Growth and development are so important to Amy because of the opportunities she has been given to grow within this industry. She now brings that deep experience and know-how to Lucro Management.